Looking for a jolt of creativity and innovative thinking? Don’t miss AAJA’s Idea Capsules during the NYC convention – from 4 p.m. to 5:10 p.m. on Thursday and Friday. You’ll get the chance to hear six experts give short, focused presentations on such topics as sustainability, interactive journalism and owning a part of the media business. Get ready to break out of the panel format. These speakers will challenge you to think differently.
A New Ladder to Success
Working as a McKinsey management consultant, Caroline Ghosn realized colleagues with mentors were moving up the corporate ladder faster than others. However, Caroline felt the corporate mentor-mentee dynamics were not always favorable to young women. As a result, she started the Levo League, a startup that uses technology to make the most of the mentors available. Now, Levo has democratized the keys to success: mentorship, jobs, and success secrets for Gen Yers in a little over a year. Come hear from Caroline on what it takes to be a successful Gen Y leader.
Presented by Caroline Ghosn, Co Founder and CEO, Levo League
Caroline is Co-founder and CEO of Levo League, a thriving community of young professionals, role models, and innovative companies taking Gen Y by storm. Founded in 2012, Levo League is the leading social network dedicated to helping Gen Y women build connections to elevate their careers by providing the best job opportunities, skill building tools, and networking connections to accelerate their success. At Levo League, Caroline has spearheaded the Office Hours virtual mentorship chats with Sheryl Sandberg, COO of Facebook, and Warren Buffett, American business magnate and investor. Caroline is a contributing writer for Fortune.com and The Huffington Post. She has been named by Fast Company as one of the most creative people in business, and by Mashable as one of the 40 female founders every entrepreneur should know.
Engaging the Customer through Sustainability
As sustainability becomes more mainstream, companies realize they can do well by doing good. In fact, one recent study says that eight in 10 people consider corporate social responsibility when deciding where to work, what to buy and which products to recommend to others. Jasper Jung will discuss how leading companies can exceed their customers’ expectations by appealing to their values and emotions through socially responsible actions and products.
Presented by Jasper Jung, Senior Analyst, Sustainability, General Motors
Jasper is both an environmentalist and car enthusiast who is helping shape GM’s sustainability strategy, which is a long-term value proposition focused on its customers. Jasper provides expertise in sustainability and corporate communications, and his most recent role prior to joining GM was with Environmental Defense Fund, a leading environmental advocacy organization.
Sharing the Secret of Independent Learning
Conventional wisdom says you need school and official credentials to be great at your job, knowledgeable in your field and to get ahead. The secret is, that’s not true. Focusing on formal schooling misses the real point. What’s important is learning, and you don’t need school for that. A growing movement of independent learners are getting educated and advancing their careers outside of institutions and classrooms. Today’s changing culture and new technologies are making this kind of learning increasingly possible and accessible. Kio Stark shares her research on why and how independent learners do it–and how you can, too.
Presented by Kio Stark, Author of “Don’t Go Back to School”
Kio Stark’s most recent book is, “Don’t Go Back to School: A handbook for learning anything.” It’s a practical guide with concrete strategies, inspiring stories from learners, and how-to advice on things like getting started, staying motivated, and getting jobs without traditional credentials. She is the author of the novel “Follow Me Down,” studies and writes about the way humans relate to technology, and teaches geeks about ideas at New York University’s graduate Interactive Telecommunications Program. She coordinates the Knight-Mozilla OpenNews Learning initiative, and is a passionate activist for independent learning.
How the New York Times made Snow Fall
“Snow Fall: The Avalanche at Tunnel Creek” is an interactive project that tells the story of a group of 16 skiers who died in an avalanche. The project blended together video, photos, audio and information graphics along the text to create an immersive experience that engaged users’ full attention. Designer Jacqueline Myint will talk about how The New York Times chose which element told the story at the right moment in the text, so that each format was being best used.
Presented by Jacky Myint, Multimedia Producer, The New York Times
Jacky is an award winning interactive designer and developer currently working at the New York Times as a multimedia editor. Her work has been recognized by The Emmys, the Peabody Awards, The Society of News Design, Webbys and the Overseas Press Club. Before her time at the Times, she was an interactive designer at MediaStorm, a multimedia producer for Condé Nast and an interactive designer with The Associated Press. She was a speaker at the TED2013 conference in Long Beach, talking about her work in interactive narratives and journalism.
As media shifts to become more global, being bilingual is an asset like never before: it is now a tool to connect with an international audience. This is beginning to hit the mainstream at recognized traditional English-speaking network levels, and not just in foreign countries, but in America. Comcast SportsNet Houston, for example, has taken the initiative to reach out to any fan interested in Jeremy Lin and the NBA’s Houston Rockets. Howard Chen covers the Rockets for both the English-speaking and Mandarin-Chinese-speaking audiences. He earned a spot on television through his reports in English, but online, his Mandarin Chinese versions of his Rockets reports have proven to be a way to extend a more personal olive branch internationally.
Presented by Howard Chen, Reporter, Comcast SportsNet Houston
Howard Chen is a reporter for Comcast SportsNet Houston, and his primary responsibility is covering the NBA’s Houston Rockets. Before coming home to Houston, Chen spent two and a half years as a sports anchor/reporter at WHIZ-TV NBC in Zanesville, Ohio. He then spent roughly seven years at WUPW-TV FOX Toledo, the last four of which he spent as their sports director.
Owning a part of the media business
We may be on air, and we may write a column, and we may be the news director at our organization. But still that leaves you far from where the decisions are made. There are less than a handful of AAPI owners of broadcast stations and news organizations across the country. Yet it’s the owners who decide what programs are broadcast, and in some instances, who will be hired on and off air. Come meet one of those few owners in broadcast television who is AAPI. Learn how the power structure flows from owner on down, and how major changes could make minority ownership even more difficult.
Presented by Ravi Kapur, Principal, KAXT, WRJK & Diya TV
Award-winning journalist Ravi Kapur is the Principal of KAXT Channel 1 in San Francisco, WRJK Channel 22 in Chicago, and Diya TV, America’s first 24/7 South Asian broadcast television network. Ravi transformed KAXT into America’s most diverse over-the-air digital television station, incubating networks and programming targeted for the African-American, Hispanic, South Asian, Vietnamese, Chinese and Filipino communities. Ravi is a NAB Broadcast Leadership fellow, serves as Vice President of Broadcast for the San Francisco chapter of the Asian American Journalists Association and majored in Communication and Rhetorical Studies at Syracuse University.