ELP Media Demonstration Project

The ELP Media Demonstration Project looks at media consumption habits in segments of the Asian American community, and work to engage Asian American ethnic media, young people and communities in emerging technology platforms. It would also develop potential business models for how news organizations can reach these underserved populations.

This project will be held in three cities with large Asian American populations over the coming two years. The cities are Chicago, Detroit and New York. We would bring together ELP graduates, ethnic media, traditional media, technology companies, educators and others indifferent arenas. This project offers benefits for all partieis involved, ranging from the opportunity to learn new skills to the change to bring together different constituencies to talk about common interests. For media companies, this will help in developing financially sustainable strategies to serve the Asian American community, and potentially, all minority communities.