DVD: "More Than a Job - Broadcast Journalism"

INFORMATION SHEET - June 2006 

LENGTH:

• 10 minutes - watch the entire video below

TARGET AUDIENCE:

• High School Students
• College Students
• Young Adults
• Parents

SUMMARY:

The video was produced for AAJA to encourage more Asian Americans to consider a career in broadcast journalism. Produced by AAJA members Randall Yip and Curtiss Kim, the video features six broadcast journalists and interviews with some of their parents. The journalists on the video are: Jamie Nguyen, producer, KTRK TV Houston, Texas; Robert Handa, reporter, KTVU Oakland, California; Jam Sardar, reporter, WOOD TV, Grand Rapids, Michigan; Mimi Jung, reporter and anchor, KING 5 TV, Seattle, Washington; and Wilma Consul and Scott Tong, National Public Radio, Washington D.C.

PURPOSE:

To get young Asian Americans and their parents interested in broadcast journalism. To show the audience that radio and television news is a viable and rewarding career choice.

The percentage of Asian Americans in broadcast journalism has dropped below 2 percent and has decreased every year since 2002 (source: Radio and Television News Directors Association-Ball State Diversity Survey. The 2006 survey is due out in July 2006). Asian American parents have not traditionally encouraged their children to pursue journalism. The percentage of Asian American men in broadcast journalism is critically low.

SPONSOR:

• Fox Entertainment Group, Diversity Development

HOW YOUR CHAPTER CAN USE IT

• Show at student pizza night and other similar events.
• Show at student-parent pizza night (has your chapter considered inviting parents to these events? If we don't win over the parents, they will never be supportive of their children's pursuit of journalism).
• Show at career fairs.
• Show at gatherings of Asian American parents.
• Encourage your members to show the DVD when they are asked to speak to community and student groups.

HELP DISTRIBUTE THE DVD

• Distribute the DVD to local schools.
• Distribute DVD to local libraries.
• Distribute DVD to local community groups.
• Please let the AAJA national office know whenever you give the DVD to any of the above. A list of where the DVD is available will be posted on aaja.org.

GETTING COPIES

The DVD is free within the U.S. (although donations in any amount are always welcome). To place your order or pick up copies:

AAJA National Office
Attn: More Than A Job DVD
1182 Market St., Suite 320
San Francisco, CA 94102
Phone (415) 346-2051
national@aaja.org