Creative Services Director

Scripps Media, Inc. Midway, FL

Primary Purpose

Lead the marketing and branding efforts on multiple platforms.

Key Activities

* Oversee the brand image strategy and execution, including supervising all aspects of station promotion and marketing using on-air, online and outside media resources.

* Responsible for the development of promotional strategic plans, multi-media marketing plans, promotional News campaigns, general programming promotion.

* Develop web-based promotion and monitor image of station website.

* Supervise and schedule day-to-day activities in the Promotion Department for station.

* Liaison with network and syndicators regarding the station promotional activities.

* Coordinate commercial production and sales promotion for the Sales Department.

* Develop and coordinate viewer-related contests for station.

* Develop and monitor annual budgets for Creative Services Department.

* Perform other duties as may be assigned by station GM and corporate management.


Education & Experience/Certifications

* Bachelor's degree in Marketing, Journalism, Communications or other related field preferred or equivalent business experience.

* Minimum five years of progressively responsible multimedia creative/management experience in the areas of promotion, production and/or creative services for medium to large market.

* Proven track record for development of successful marketing concepts and branding efforts is a necessity.

Skills & Abilities

* Possess a keen interest and understanding in the latest technology and social media applications as applicable to marketing.

* Must possess effective leadership and management skills as well as the ability to work well with management team.

* Possess the ability to conceive, produce, implement and measure strategic marketing plan based on research.

Work Environment

* Ability to sit/stand/walk for extended periods.

* Must be able to lift up to 75 lbs.

Additional Requirements

* Must be able to lift up to 75 pounds.

* Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required.

Link to online job announcement

Closing Date