Digital Marketing Manager

Scripps Media, Inc. Nashville, TN

Primary Purpose

The Digital Marketing Manager is responsible for guidingsocial media strategy and providing hands on implementation and best practices to promote the brand and its content across multiple social platforms to increase brand awareness, consumer reach and engagement.


Key Activities

* Work with the Creative Service Director to define the overall social media strategy and provide tactical support, analytics, competitive research and platform priorities to deliver on business objectives

* Create and update a social media playbook outlining post cadence, post type (video, image, text) and content best practices for prioritized social channels

* Develop a consistent voice in social media that engages our audience and aligns with our brand

* Create text, image and embedded video content for posting on social platforms in coordination with the content marketing team and editors

* Champion a culture of audience engagement and community building

* Develop an internal process to ensure prompt response to customer inquiries and relevant comments on social channels

* Collaborate with marketing and creative to produce social promotional assets

* Lead internal brainstorming of social concepts, tactics and campaigns

* Identify and conduct tests to determine ways to optimize the brand social experience


Education & Experience/Certifications

* Bachelor's’ degree preferred, preferably in marketing, journalism, public relations, communications or similar fields

* Minimum 3+ years of experience in social media strategy, channel management and content production

* Proven success in building social communities

* Experience driving social strategy within a news/information environment preferred

Skills & Abilities

* Strong understanding of how audiences behave on social and how to influence them and be relevant

* Solid craft skills in copywriting, content creation, research and insights, creative ideation and presentation

* An eye for great social design including video and image treatments

* Ability to handle a wide variety of tasks and assignments in a dynamic, fast-paced work environment

* Knowledge of the capabilities and best practices of all key social media platforms (Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Snapchat, Periscope)

* Big picture thinking plus relentless attention to detail

* Passion for pop culture, news and what’s trending online

* Experience with social media management tools such as Hootsuite, Buffer, SocialFlow, etc.

* Familiarity with social media analytics with emphasis on Facebook, Twitter and YouTube

Work Environment

* Standard office environment

* Some weekend, holiday and after-hours work may be required aligned to coverage of significant social media occasions (e.g. entertainment awards show, political debates, etc.)

* A moderate amount of travel may be required (10%)

About Scripps

The E.W. Scripps Company(NASDAQ: SSP) serves audiences and businesses through a growing portfolio of local and national media brands. With 33 television stations, Scripps is one of the nation’s largest independent TV station owners. Scripps runs a collection of national journalism and content businesses, includingNewsy, the next-generation national news network; podcast industry leaderStitcher; the fast-growing national broadcast networksBounce, Grit, Escape and Laff; and Triton, the global leader in digital audio technology and measurement services. Scripps produces original programming including “Pickler & Ben,” runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of theScripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis on race, sex, sexual orientation, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

Link to online job announcement

Closing Date