Responsible for regional and national promotion of TV, radio and online programs as well as institution and leadership, educational and mission-related events and activities. Identifies media opportunities and public appearances for WGBH leadership, providing media training as needed. Serves as primary media contact for institution and plays strategic role in issues and reputation management. Provides supervision and direction to team of three whose primary duties are press/public relations, using traditional, social and new media tactics. Monitors external environment, public opinion/trends and policy issues related to public media industry to strategize about appropriate related messaging, and support community and government relations efforts. Works collaboratively with WGBH senior team across multiple departments.
Significant and demonstrated press/public relations experience including issues management; demonstrated experience developing relations with media and serving as spokesperson; experience managing and developing team of communications professionals; success in managing major strategic projects; proven ability to communicate messaging and priorities clearly and effectively; ability to collaborate with colleagues across complex institution, juggle multiple assignments on deadline, and remain calm under pressure; ability to identify and execute compelling stories that inspire audiences to engage with WGBH.
Bachelor’s degree and minimum of ten years working in professional media/public relations or communications role. Background in journalism and familiarity with public broadcasting a plus.