Our fast-growing subscription food and recipe product, NYT Cooking, is looking for an editor to help shape and execute our editorial strategy on Facebook and other social platforms. This is a new role embedded in Cooking’s editorial and video teams. The job requires a data-driven, entrepreneurial approach: You will collaborate with NYT Cooking editors to help determine the content we create and at the same time you will set the pacing, tone, and approach we take to distributing that content, reporting back about what works and what doesn’t.
The right candidate will have the ability to think strategically and generate new ideas to grow our audience. Strong, confident writing skills with a sense of humor is an excellent qualification. Enthusiasm for playful experimentation, trying new ideas, bouncing back and tweaking on the go is a must. Fluency across all areas is not required, but applicants should demonstrate excellence in one or more categories and comfort experimenting in all.
What you’ll do
Work alongside strategy editor to shape and execute overall Facebook strategy for NYT Cooking.
Help develop a voice for our growing food brand.
Write/compile/schedule and publish the large majority of our Facebook posts; work to ensure the programming has an effective tone and balance of content optimized for growth.
Generate ideas for original content — recipes, photos, videos, and features — informed by Facebook Insights data and other metrics for audience engagement; write or work alongside other editors to assign, coordinate, and edit that content.
This role will be embedded in the Cooking video team. You will generate ideas for videos geared toward distribution on Facebook and assist in production when necessary, give notes and recommendations around how to make them more shareable during editing.
Work alongside the photo editor to assign and coordinate photo shoots to generate engaging visuals for social media; choose and optimize images that will perform well as Facebook thumbnails or image posts.
Monitor Facebook comments to identify trends, engage community, provide feedback, and generate ideas.
Lead regular meetings for editors, writers, reporters, photo editors, and video producers to review metrics around the content we’re publishing; run A/B tests to determine what’s working and not working; be an expert on the metrics and ensure that the rest of the team knows them too.
Lead brainstorms and ideas meetings for editorial staff to generate ideas for recipe development, articles, and other initiatives that will grow our social accounts.
Set and meet ambitious follower and engagement goals for Facebook and other social platforms; use analytics to make informed strategic decisions.
Become an expert on the competitive landscape: Identify emerging growth tactics and trends in video, photo, and other formats across social platforms and lead team to experiment with new formats with an open mind.
What you’ll bring
Excellent writing and editing skills; the ability to write in an engaging, smart tone that feels native to social media and still consistent with the values of the NYT
Good news judgment and eye for detail
Minimum 2-3 years of experience managing a social media account for a brand
Proven ability to grow a brand’s social media account and engage an audience in creative ways
Fluency in digital analytics software — Facebook Insights, CrowdTangle, Google Analytics, etc.
A strategic mind with a bend towards testing and iterating to find what resonates with various audiences
Willingness to pitch in when needed to accomplish goals of a small team, learn new skills
A passion for cooking and the mission of the New York Times