2018 Media Access Sacramento Workshop

How can your nonprofit or community-based organization promote your work, draw media attention and highlight your mission?  

The Asian American Journalists Association (AAJA) is hosting a FREE Media Access Workshop for organizations like yours to learn about the most effective ways to build partnerships with local media organizations and get coverage. If you’ve ever asked yourself questions like…

  • “Why isn’t the local media covering my news and events?”
  • “Is anyone reading my press release?”
  • “How can I make sure the local media covers my community fairly and accurately?”

…then this is the workshop for you.

The Media Access workshop is free and open to nonprofits and community-based organizations in Sacramento and surrounding areas. The sessions will cover media literacy, media access and op-ed writing featuring a moderator and a panel of local journalists. 

Join us Saturday, December 1 from 8:30am-12pm at Comcast located at 1242 National Drive in Sacramento, CA.






Toan-Lam.jpegToan Lam is the host of the TruthDare podcast, a motivational speaker, multimedia consultant, university professor and founder of GoInspireGo.com, a nonprofit multimedia platform that uses storytelling and social networking for social change. After eight years as a television news reporter, Toan left his job to start GoInspireGo, a nonprofit organization that scours the globe for “street corner”-style heroes to produce authentic and touching stories, while leveraging social media to raise visibility and support for those featured. His work has been featured on ABC’s Good Morning America, CNN, Disney and Hallmark channels. Toan’s blogs have also been shared on The Huffington Post and Deepak and Mallika Chopra’s Intent.com. Follow Toan on Twitter at @ToanLamTV.








danmorainrobbieshortnew001e1533923409909.jpgDan Morain, former editorial page editor and political affairs columnist at The Sacramento Bee, brings his decades of experience and institutional knowledge to CALmatters. Dan was previously The Sacramento Bee’s editorial page editor since 2013 and a columnist and editorial writer at The Bee since 2010. He spent 27 years at The Los Angeles Times, covering the California Supreme Court when Rose Bird was chief justice, the Legislature when Willie Brown was speaker and the Governor’s Office during Gray Davis’ tenure. His final assignment for The Times was to be part of the team that covered the 2008 presidential campaign. After nine months working in public relations for Consumer Attorneys of California, Dan joined The Bee’s editorial board. He is a California native and he and his wife, Claudia Morain, have three grown children. Follow Dan on Twitter at @DanielMorain.








monikaphoto.jpgMonika Diaz was promoted to the position of news director at KTXL-FOX40 in October of 2017. She is responsible for overseeing all of the newsroom’s daily operations and content. In the last year, she launched the successful podcast, EXPOSED, that focuses on the East Area Rapist/Golden State Killer investigation. Monika joined FOX40 in March 2014 as a managing editor and was promoted to assistant news director in late 2016. Before joining FOX40, Monika was a general assignment reporter at WFAA-TV in Dallas, ABC10 in Sacramento and Noticiero 48/KSTS Telemundo in San Jose. She won two Lone Star Emmy awards and two Texas Associated Press awards. Monika, who originally is from Miami, Florida, earned a bachelor’s degree in communications journalism. Follow Monika on Twitter at @MoniNews.






jgendronweb004.jpgJenny Gendron serves as external affairs director for Comcast California. In this role, she is responsible for all three external affairs disciplines—government Relations, community impact and external communications. Previously, Jenny served as senior manager of external communications where she drove the operating strategy and execution that have led to the phenomenal growth of Comcast California. Before coming to Comcast, Jenny oversaw media relations for multiple advanced technology firms in the Bay Area, and before that, was a broadcast television journalist. She served as the bureau chief reporter and anchor at WCTI-TV, the ABC affiliate in Greenville, North Carolina and was also a senior reporter and anchor at WROC, the CBS affiliate in Rochester, New York. Jenny is very active with Comcast California’s employee resource groups and is currently a committee member on the California Asian Pacific Americans ERG. She is a proud member of Women in Cable Telecommunications, Society of Cable Telecommunications Engineers and the Asian American Journalists Association. Follow Jenny on Twitter at @iamjennygendron.





Iqbal.jpgManeeza Iqbal is the senior online and social media editor at KCRA 3, where she has been working for the past three years. Maneeza writes, edits and produces content for kcra.com. She manages the social media accounts for the station, as well as trains the anchors and reporters on their social media presence. Maneeza won the 2018 regional Edward R. Murrow award in innovation for leading the project on 360° storytelling. At KCRA 3, she also works with the investigative team to develop stories online and create interactive features for data-based stories. Follow Maneeza on Twitter at @maeeza.








8:30am – Registration/Check-In

9:00am – Welcome/Introduction 

9:15am – Session 1: Local News Panel

10:30am – Break

10:45am – Session 2: Op-Ed Presentation

12:00pm – End of Day



AAJA is proud to partner with our local AAJA-Sacramento chapter to host this workshop.




AAJA is also proud to recognize Comcast as an official supporter of this workshop.







Questions about AAJA Sacramento Media Access? Contact AAJA Program Coordinator Justin Seiter at justins@aaja.org.

“2011-09-05 Sacramento 047 Tower Bridge” by Allie_Caulfield is licensed under CC BY 2.0

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